Eliphant and No Average Joe Deepen Ties, Becoming Affiliated Companies to Offer Clients Fully Integrated Marketing, Events, and Content Production Services
SINGAPORE – Eliphant, the Singapore-based award-winning marketing and events agency with a footprint across Japan, Taiwan and Southeast Asia, and No Average Joe (“NAJ”), the multi-award winning creative content production studio with reach extending into Asia-Pacific and Europe, today announced they are taking their long-standing collaboration to the next level, becoming affiliated companies. Eliphant’s grounding is in games and lifestyle marketing; NAJ’s is in documentary-led storytelling across every format, from social content to broadcast, now combined under one roof for clients.
The two companies have worked together since 2015, partnering on projects spanning marketing campaigns, live events, and films for clients across the region. That relationship has evolved into something closer, with Eliphant and NAJ now operating as affiliated companies.
What This Means for Clients
This affiliation unites the two companies’ complementary strengths under one roof, giving clients access to a broader, more seamless range of services:
- Eliphant now has a fully in-house video production and content team, backed by NAJ’s extensive experience across brand films, documentaries, broadcast series, and promotional content.
- NAJ can now offer in-house event and marketing services to its clients, drawing on Eliphant’s deep expertise in events management, esports, and community engagement.
By combining forces, both companies become stronger together, sharing resources, talent, and expertise to deliver more integrated campaigns from concept to execution. This is expected to benefit not only Eliphant and NAJ’s respective clients, but also their wider network of partners across the region.
“NAJ has been our go-to production partner for years, and this next step means we can offer that same level of craft in-house. Together, we’re able to give clients and partners a more complete, more efficient offering, and we’re excited about what that unlocks going forward.” – Elicia Lee, Managing Director, Eliphant
“Eliphant’s built real authority in gaming and esports, and we’ve been proud to be their production partner this past decade. Making it official just means our storytelling and their influence finally work as one.” – Joe Peter, Managing Director & Executive Producer, No Average Joe
Company Profiles
Eliphant
Eliphant is a leading gaming and lifestyle marketing agency with a rich and diverse portfolio spanning games, technology, entertainment and fandom culture. Founded in 2014, Eliphant combines deep industry expertise, regional insight and an extensive network across Japan, Taiwan and Southeast Asia to create high-impact marketing campaigns, experiences and events for global brands. Alongside client partnerships, Eliphant develops and operates its own portfolio of events and initiatives which include GameStart Asia and Indie Wavemakers, offering brands distinctive opportunities to connect with engaged communities and audiences across the region.
Learn more at eliphant.co.
No Average Joe
No Average Joe (“NAJ”) has been crafting content from Singapore since 2009, backed by a string of industry awards, with reach extending into Asia-Pacific and Europe. Known for a documentary-led approach, NAJ’s work spans brand films, documentaries, and broadcast series, from concept through to final cut, for clients across sport, entertainment and corporate sectors well beyond gaming. Its portfolio spans six continents, with collaborations ranging from global sports icons to film and television talent.
Learn more at noaveragejoe.tv.